Has it been proven that subliminal messages affect us?

Yes. Lee M. Shulman, PhD, and Dr. Joyce Shulman, PhD, the leading experts in the field of subliminal learning, "investigated the reports of thousands of experiments and tests involving subliminal stimulation," proving that they do. They report this in their book, Subliminal: The New Channel to Personal Power, written with Gerald P. Rafferty, PhD, InfoBooks, Santa Monica, CA, 1990.

How often should I play these programs?

At least one to three hours or more every day. They work by daily repetition. It's important not to skip a day! Increasing the number of hours will bring even faster results.

When can I expect results?

This depends on (1) your receptivity to change, (2) how deeply ingrained your old habits are and how much resistance you have to making each specific change, and (3) how you use these audio programs. So be sure to follow the directions in each box. With Alphasonics programs, which work faster than others, most people notice some progress toward results within a few days and get results somewhere between three weeks and about three months. So be patient and give them time to work. Once you achieve your goal, continue playing it for three or more weeks to make the new habits your own. Then you can taper off and use the program from time to time as reinforcement when needed.

Are they recommended for children?

Yes! Children are even more receptive to the benefits than adults because they are still so open, not yet set in their patterns of thinking. All Alphasonics programs have underlying themes of self esteem and inner calm that are wonderful for getting the best start in life.

Do I need expensive equipment?

No, an ordinary $20-$30 walkman or personal CD player will do fine. Stereo is important for best results with Alphasonics programs because of the different channels for right and left brain hemispheres. (This is not difficult as it would be hard to find a player these days that is NOT stereo.) Use speakers whenever earphones are inconvenient, although you do get somewhat more benefit with earphones. Be sure to place the right and left earphones in the correct ears, or you may not benefit at all.

Can these programs be duplicated?

Although they can be played on an ordinary tape player, high quality tapes cannot be duplicated on standard home equipment without so much loss of quality that they would be ineffective. Alphasonics programs utilize many layers of subtle tones and frequencies and we use $200,000 equipment to duplicate our tapes. Duplication by the consumer is against the law, plus it voids all guarantees and warranties. It also violates all ethics and the relationship of mutual trust we have established with our customers.

Do subliminals work during sleep?

Since parts of your brain shut down during sleep, our tapes and CD's are generally more effective while you are awake, but you can still get benefits from them while sleeping. They do work especially well when you are relaxed. The relaxing ones can help you get better quality sleep. Avoid high energy titles like "Peak Performance" at night, though, as they may keep you awake.